Art Directors Club President Doug Jaeger introduces YouTube Show & Tell, a new program and partnership with the ADC to showcase the best examples of marketing on YouTube.
As president of the Art Directors Club, an organization for creatives and designers in integrated media and the first international creative collective of its kind, it’s my job to continually look for new opportunities to translate the club’s mission: to connect, provoke and elevate advertising initiatives into action. That’s why I’m honored, and totally psyched, that ADC is part of a new initiative launching today, YouTube Show & Tell.
Show & Tell is a new gallery-style brand channel showcasing the best marketing and advertising campaigns on YouTube. YouTube developed the concept and serves as the platform; ADC’s ongoing role is to curate content, drawing on 89 years experience in identifying the most creative marketing ideas and recognizing the work that exhibits exceptional excellence and craft.
Each quarter, ADC will curate a lively and interesting new body of work in four categories: brand channel, home page, viral video and interactive. We will promote the entry process, assemble creative experts to review campaigns that have run on YouTube, and elevate the best work to the forefront. All advertising and marketing work appearing on YouTube is eligible.
Our team of creative reviewers will change each quarter and will be selected based on their ideas, body of work and contributions to the industry to sound off on their favorite examples. These world-renowned creative directors, designers, art directors, digital creatives and copywriters will represent a range of creative thinking and execution, ensuring that the visual voice on YouTube Show & Tell represents a broad cross-section of leading-edge perspectives.
See what Steve Simpson of Goodby, Silverstein, and Partners has to say about marketing on YouTube
For the first curation, we’ve worked together with YouTube to feature some of the most creative campaigns we’ve seen so far, but this is by no means an exhaustive list of great campaigns we’ve seen on the site. So check out the site and check back often. And kudos to the great creative minds behind the examples that are currently on the site.