For the second year in a row, the United Nations World Food Program (WFP) asked activists on YouTube to make videos raising awareness about world hunger as part of their "Hungerbytes" competition. And once again, many creative entries came in. Nonprofits looking to run their own YouTube video campaign may want to take note of this effort as it effectively harnessed the imaginative minds of the community to raise awareness of an issue.


A judging panel including Drew Barrymore, actress and WFP Ambassador Against Hunger; Lance Vollard Senior Vice President of Publicity at Warner Brothers Pictures, and Nancy Roman from the WFP selected the finalists. One video used a food fight to show how citizens take meals for granted in the United States; another showed that in the time it takes to cook a microwavable meal (60 seconds) 10 children die of hunger; and this clip used a variety of voices and original music to walk us through our daily food consumption in the U.S. and how it compares to those who starve each day.

But it was filmmakers Carlos Antonio and Michel Sandoval of Mexico who took home the top prize for their film "Dreams," which demonstrates that people in different parts of the world have very different perspectives on hunger. One person's diet is another person's dinner:



Antonio and Sandoval will now travel to Guatemala with WFP to raise awareness for hunger in that country. In addition, 14-year-old John Beck from Rome won the "Under-18" category for his "Dinner Is Served" video, in which a white-gloved waiter dishes up a meal consisting of a compact emergency food ration. The juxtaposition of gourmet restaurant service and an emergency ration is striking:



You can learn more about the United Nations World Food Program, and how you can help, on the WFP's YouTube channel.


Steve Grove, Head of YouTube News & Politics, recently watched "Jerusalem: War in My Land."