When we first started YouTube, our vision was to create a platform that would allow everyone to broadcast themselves. So when it came to developing an approach to online advertising and marketing, we had a similar goal: everyone should benefit from the experience, whether you're a user, advertiser, or content partner.



We've been fortunate to have grown so quickly. The popularity of YouTube has been outstanding — we have millions of viewers watching hundreds of millions of videos every day, and 13 hours of new video uploaded to the site every minute. But as our community has grown, it's become harder for people to get their content to stand out and be discovered. Aspiring musicians, talented performers, small business-owners and many others have asked for ways to promote their videos and reach users who are interested in their content.



So today, we're excited to announce our newest advertising innovation, YouTube Sponsored Videos. Sponsored Videos is a self-serve advertising platform that will allow you to promote your video to the audience you are interested in reaching in an easy, effective, democratic, and affordable way. Then, when people use YouTube to search for videos, YouTube will display the most relevant, compelling videos alongside the search results. These videos are clearly labeled as "sponsored videos" and are priced on a cost-per-click basis. (For more details about Sponsored Videos, you can visit ads.youtube.com, or read our announcement on the official Google blog.)



Check out our video for more details on how Sponsored Videos works:







If you have any videos you'd like to share with the world, give Sponsored Videos a try! It takes just a few minutes to set up, and you can set your budget at any level you wish. Please visit ads.youtube.com to start your own Sponsored Videos campaign.



Don't forget to let us know what you think about Sponsored Videos. You can leave a comment here or join the discussion in our Forums.



Have fun!

The YouTube Team